Fromaward-winninghighereducationjournalistandNewYorkTimesbestsellingauthorJeffreySelingocomesarevealinglookfrominsidetheadmissionsoffice--onethatidentifiessurprisingstrategiesthatwillaidinthecollegesearch.Gettingintoatop-rankedcollegehasneverseemedmoreimpossible,withacceptanceratesatsomeeliteuniversitiesdippingintothesingledigits.InWhoGetsInandWhy,journalistandhighereducationexpertJeffreySelingodispelsentrenchednotionsofhowtocompeteandwinattheadmissionsgame,andrevealsthatteenagersandparentshavemuchtogainbybroadeningtheirnotionofwhatqualifiesasa“goodcollege.“Hint:it’snotallaboutthestickeronthecarwindow.Selingo,whowasembeddedinthreedifferentadmissionsoffices--aselectiveprivateuniversity,aleadingliberalartscollege,andaflagshippubliccampus--closelyobservedgatekeepersastheymadetheiroftenagonizingandsometimeslife-changingdecisions.Healsofollowedselectstudentsandtheirparents,andhetraveledaroundthecountrymeetingwithhighschoolcounselors,marketers,behind-the-scenesconsultants,andcollegerankers.Whilemanyhavelongbelievedthatadmissionsismerit-based,rewardingthebeststudents,WhoGetsInandWhypresentsamorecomplicatedtruth,showingthat“whogetsin“isfrequentlymoreaboutthecollege’sagendathantheapplicant.Inaworldwherethousandsofequallyqualifiedstudentsvieforafixednumberofspotsateliteinstitutions,admissionsofficersoftenmakesplit-seconddecisionsbasedonavarietyoffactors--likediversity,money,and,ultimately,whetherastudentwillenrollifaccepted.Oneofthemostinsightfulbookseverabout“gettingin“andwhathighereducationhasbecome,WhoGetsInandWhynotonlyprovidesanunusuallyintimatelookathowadmissionsdecisionsgetmade,butguidesprospectivestudentsonhowtohonestlyassesstheirstrengthsandmatchwiththeschoolsthatwillbestservetheirinterests.
money BASED and marketers GETS
